How do you rationalize the content you use to engage buyers? B2B buyers are more in control than ever, and content is now king when it comes to those buyers collecting information. Are you taking the right steps to deliver the right content, via the right channel, in the right voice at the right time to buyers to meet their information consumption needs?
Join us for an educational Webinar to discuss the basics of content marketing, including:
- Why it's a critical component of B2B marketing
- How it integrates with marketing automation and lead management
- What content the buyer wants, when they want it and how they want it delivered
This Webinar will also provide a framework for approaching content development and delivery in the context of B2B buyers' consumption of information.
The Webinar will kick off with a presentation by Adam Needles of Silverpop on the driving force behind content marketing focusing on research, the key drivers and how content relates to engaging with the B2B buyer. Following that discussion, we will engage in a virtual roundtable with Chad Butz, planning director at Bourne. He will discuss best practices and his own experiences helping B2B organizations develop content marketing strategies to power their demand generation programs.
