Shazam, the world's leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue. To create this new engagement and revenue channel, Shazam partnered with Agilone, a SaaS marketing intelligence platform, and Silverpop to develop and implement lifecycle and revenue-related CRM campaigns that incorporate automated, dynamic emails triggered by subscriber activity.
In this free Webinar, Jeff Roberto, Director, Consumer Marketing, Shazam Entertainment and Omer Artun, Founder and CEO, Agilone, Inc., will outline how Shazam:
- Grew its email database to 1,700,000 subscribers from 3,000 in 14 months.
- Worked with Agilone to measure, predict and maximize lifetime value of customers by integrating data from iTunes and an online event ticketing provider.
- Launched a series of revenue-generating campaigns designed to encourage users to make a purchase based upon their previous behaviors, such as songs or artists being tagged.
- Sends geo-targeted emails by matching its user Tag data with a third-party event ticketing provider.
- Implemented customized welcome campaigns based on whether the subscriber originated from Shazam's website or Facebook Connect.
Attendees will also walk away with a three-step framework for deploying lifecycle email programs, including:
1. Generating Insights (bringing data together from across the enterprise, identifying strategies to fill data gaps, and understanding customer behavior)
2. Smart Execution (sending triggered and timely, dynamic emails)
3. Measurement (understanding what worked/didn't work, and optimizing appropriately)
When:
Thursday, Jan.19, 2012
2 p.m. EST
