For nearly a decade, email marketers struggled to overcome the deliverability challenges of video in email without much success. Email marketers who experiment without a proper understanding of where video works, where it doesn't, limitations of video inclusion methods, and a thorough understanding of video best practices are likely to encounter significant roadblocks.
This free Webinar outlines:
- What is video’s role in email – what are the benefits
- How does video increase engagement
- How and when video should be incorporated into your program
- Good and bad examples
- "Return on video"
Justin Foster, Co-Founder of Liveclicker, will provide an objective look at the drawbacks and possibilities of the different methods used to achieve video in email, profile emerging technology research, and share case studies, facts, best practices, and answer your questions about video in email.
Presenter:
Justin Foster - Co-Founder of Liveclicker
Moderator:
Loren McDonald - VP of Industry Relations, Silverpop
Duration: Approximately 50 minutes for formal presentation, followed by 15 minutes of Q&A
Target Audience: Email marketers at B2C companies
Content Level: Targeting intermediate-level email marketers
