Building on the popular, live B2B Marketing University series, Silverpop is now offering monthly virtual editions of the university as Webinars. These virtual events make it possible for people all over the country to benefit from top B2B marketers' insights without leaving the comfort of their offices. They delve into greater detail, offering "201" content on specific topics we introduced at the B2B Marketing University.
I'm a B2B marketer. Should I really care about email deliverability?
Email deliverability isn't really at the top of most B2B marketers' priority lists. Isn't it just a concern for the mass emailers, i.e., for the digital consumer marketers?
B2B marketers usually send email in small batches or, ideally, send email one-at-a-time through dynamic/triggered nurturing campaigns. They also tend to identify prospects in a one-at-a-time fashion - via tradeshows, Webinars and content offers. Additionally, it seems the only people who talk about deliverability are the companies involved with delivering your email.
Combine all of this, and email deliverability can feel very suspect as a B2B marketer.
As B2B buyers continue to prefer digital/Web engagement ahead of talking with sales people, email deliverability is becoming a critical link between marketers and their prospects. This Webinar, designed for intermediate-level marketers, will help B2B marketers begin to understand and talk about email deliverability by:
- Explaining what deliverability is
- Laying out the case for why it matters to B2B marketers
- Discussing what you can do to improve the deliverability of your own B2B marketing campaigns
