B2B
marketers have a broad range of responsibilities, from tactical execution to
strategic visioning. And while the strategy behind the program is of critical
importance, it's often the task-oriented tactics that take up the majority of
marketers' time. They scramble to fill the sales pipeline with leads, establish
standard processes and demonstrate a return on investment.
This one-hour Webinar provides B2B marketers with specific steps for:
- Automating B2B marketing tasks such as planning, budgeting and daily operations to free up scarce resources and time
- Scanning the horizon for new opportunities, strategies and innovative marketing programs
- Maximizing efficiencies to accomplish more with the same resources and drive higher returns
Details:
- Date: Sept. 10, 2008
- Presenters: Laura Ramos - VP, Principal Analyst, Forrester Research; Loren McDonald - VP, Industry Relations, Silverpop
