Mobile and Email: Takeaways from the Holidays and Tips for Improving in 2016
Mobile traffic and sales have expanded 10X on Black Friday during the last five years, but conversion rates on mobile devices are just half of the desktop rate. With mobile shopping habits shifting rapidly, how can marketers change their communications efforts to deliver a better buying experience?
Join Silverpop Vice President of Industry Relations Loren McDonald as he discusses the key data points, trends and surprises from the 2015 holiday season and offers tips for how you might use these insights to improve your marketing efforts in 2016. Topics include:
- How retailers can help close the mobile experience gap
- Why understanding mobile context and tablet vs. smartphone behavior is key
- Where to incorporate alternative payment options, “Email My Cart” and other tactics
- What you can do to make your emails more mobile-shopper friendly