Marketing's DARK Future: Understanding Hidden Social, Data and Technology Shifts
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Webinar: Understanding Marketing's Hidden Social, Data and Technology Shifts

Marketing's “DARK” Future: Understanding Hidden Social, Data and Technology Shifts

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“Dark” forces are conspiring to present new challenges for marketers, but if you know how to approach them, you can turn them into opportunities to understand and engage your customers more effectively than ever.

In this webinar, IBM’s Dave Walters will share what you need to know about these emerging aspects of the marketing landscape. You’ll learn about the “dark” areas of:

  • Data: Dig deeper into personality insights and other hidden patterns
  • Social: Understand sharing in email, instant messaging and other platforms
  • MarTech: Tap technology to amplify your differentiation points
  • IoT: Use new interaction points to better connect in context

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