Marketing's “DARK” Future: Understanding Hidden Social, Data and Technology Shifts
“Dark” forces are conspiring to present new challenges for marketers, but if you know how to approach them, you can turn them into opportunities to understand and engage your customers more effectively than ever.
In this webinar, IBM’s Dave Walters will share what you need to know about these emerging aspects of the marketing landscape. You’ll learn about the “dark” areas of:
Data: Dig deeper into personality insights and other hidden patterns
Social: Understand sharing in email, instant messaging and other platforms
MarTech: Tap technology to amplify your differentiation points
IoT: Use new interaction points to better connect in context