Silverpop - Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
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Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?

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If you want to build a world-class email marketing program, you’ll need to know how you measure up to the top tier when it comes to opens, click-throughs, engagement and list churn – and what best practices you can employ to improve performance in areas that are falling short.

Join IBM Marketing Evangelist/Client Success Loren McDonald as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands from Jan. 1, 2015, to Dec. 31, 2015. You’ll get insights on:

  • Comparing your metrics to top- and bottom-quartile performers, as well as the average (mean and median)
  • How measurements differ by industry vertical and geographic region
  • New mobile, holiday and engagement metrics you should be paying attention to
  • How you can use this data to map strategies and tactics to take your programs up a notch

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