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Webinars

7 Key Marketing Trends for 2017

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Presenter:          
Jeremy Waite, EMEA Marketing Evangelist, IBM Marketing Cloud

Description:

The digital universe is expected to grow 40X by 2020. How can marketers already short on time make sense of this rapidly evolving landscape and deliver the timely, personalized, cross-channel experiences today’s customers and prospects expect?

 

Join IBM Marketing Evangelist Jeremy Waite as he shares key marketing trends for 2017 and strategies you can use to build stronger relationships with contacts and improve the customer experience. You’ll learn:

  • How cognitive insights can revolutionize your understanding of customers
  • Why dark data is becoming essential to increasing engagement
  • How center-brain marketing can drive brand preference
  • And much more on email, mobile, social and other digital marketing trends
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