Silverpop - 10 Tips for Digital Marketing Success in 2016
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10 Tips for Digital Marketing Success in 2016

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Today’s disruption is tomorrow’s opportunity, so are you using this new year to shake things up a little and try out new tactics and technologies that might improve the customer experience, build stronger bonds with customers and prospects, and drive more revenue?

Join IBM Strategic Marketing Evangelist Dave Walters as he shares 10 tips, culled from a cross-section of the most important topics impacting marketing today, to help you increase your chances for digital marketing success in 2016. Topics include:

  • Doubling down on mobile app engagement and video marketing
  • Building out buyer personas and customer journey maps
  • Improving your data collection and marketing content
  • Employing cross-channel list growth and personalization tactics

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