10 Tips for Crafting a Better Mobile Experience for Holiday Shoppers
What we know about mobile holiday shopping is changing dramatically. Apps, SMS, mobile email and more provide a wealth of opportunities for on-the-go holiday shoppers to research and buy, but studies suggest many marketers are missing critical opportunities to improve the mobile shopping experience.
Join IBM Product Marketing Manager Michael Trapani and Marketing Evangelist Loren McDonald as they share tips for taking full advantage of the mobile opportunities available to connect with holiday shoppers and drive more conversions. You’ll learn how you can provide a better mobile experience across the customer journey, including:
- Creating a true value exchange that increases mobile opt-ins and downloads
- Using rich notifications and geo-targeting to better communicate to holiday shoppers
- Providing payment alternatives and “Email My Cart” options that reduce mobile friction
- Offering a mobile-first return process that increases customer satisfaction