Silverpop - Closing the Loop: Improve Engagement by Intelligently Connecting Your Campaigns Across Channels
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Closing the Loop: Improve Engagement by Intelligently Connecting Your Campaigns Across Channels

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Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s emails, website, mobile channels and call center, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates.

In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director Dan Stoops will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity. Get tips for:

  • Better integrating your call center into your overall communication strategy
  • Having more relevant conversations and increasing customer loyalty
  • Using digital behaviors and contact center data to trigger proactive communications that increase engagement
  • Fostering a more rewarding customer journey across all channels
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