Several trends and emerging channels are converging to make the preference center an important cornerstone of your marketing communications program:
- As consumers continue to adopt social channels (think Facebook and Twitter) and SMS messaging, they want to be able to choose which types of messages they receive and in which channels.
- Further, many consumers want options to reduce email frequency without unsubscribing and to update their email addresses easily. An estimated 30 percent of email addresses change annually.
- Most importantly, the need to deliver the right message at the right time has never been more critical than today and has its foundation in the demographics, preferences and interests of your subscribers.
If you have delayed the decision to deploy or upgrade your preference center, this free Webinar will show you why you can't afford to wait any longer.
During the presentation, Silverpop strategist Stephen Guerra and evangelist Loren McDonald will outline key approaches, examples and best practices for creating world-class preference centers.
Topics covered include:
- The 3 types of preference centers
- What to include in each type of preference center
- General best practices
- Technical issues/challenges
- Examples of good and bad preference centers
- How to use preference data for better targeting
Speakers: Stephen Guerra, Silverpop
Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Cost: Free
Target Audience: B2C email marketers
Content Level: Targeting beginner to intermediate-level email marketers
