Governments and regulatory bodies are taking a more proactive role in legislating how companies can use technology to market to consumers and other businesses.
A major challenge for email marketers is creating and implementing practices that comply with the growing number of these laws in regions around the world.
Recent legislation in Canada (Bill C-28) might be the tipping point that persuades some email marketers to manage their permission/privacy processes on a global basis.
Why? Because a key element of Bill C-28 imposes stringent rules applicable to any commercial email message that is either sent from OR opened in Canada, no matter where the recipient or sender actually resides.
In this free Webinar, Silverpop will turn to Canadian privacy and ecommerce attorney Michael Fekete for insight into Bill C-28 and its implications for email marketers.
Topics he will cover include:
- Background on C-28
- Who is affected by the law
- Key provisions that affect email marketers
- Elements yet to be clarified
- Status of the law
- Enforcement
- Potential actions marketers should take
Speaker: Michael Fekete of Osler, Hoskin & Harcourt LLP
Moderator: Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Cost: Free
Target Audience: B2C and B2B email marketers
Content Level: Targeting beginner to advanced-level email marketers
