While social and mobile seem to get the buzz today, email is still the No. 1 ecommerce traffic driver. A survey by ForeSee Results found that 19% of 2010 holiday shoppers came to a Web site primarily because of a promotional email, while 8% arrived via search engine results and only 5% used social media.
However, social and mobile will have a huge impact on email marketing in 2011. According to a 2010 Nielsen study, email is now the No. 1 activity on mobile devices, while falling to No. 3 on PCs behind social networking and gaming.
With integrated and social inboxes coming from Facebook, AOL and others, the year will be a challenging one for email marketers. However, these hurdles can become powerful competitive advantages with the right approach and email program.
In this free Webinar, Silverpop evangelist Loren McDonald will outline several key trends and their implications for email marketing in 2011 and provide tips for successfully addressing them.
Among the trends Loren will cover:
- Social media/networks affect subscriber expectations from email.
- More consumers will access email via mobile devices.
- The integrated and social inbox will emerge.
- Consumers become even more "channel choosy."
- The battle for the digital marketing budget will get fierce.
- Consumer concern will grow over privacy and use of personal data.
- ISPs/Consumers increase their expectations for "relevant emails."
Speaker: Loren McDonald, VP of Industry Relations, Silverpop
Content Level: Targeting beginner to advanced-level email marketers
