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Can’t-Miss Tips for Putting Behavioral Marketing into Action


  • 2015 Benchmark Study

    Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult. With the exclu[...]

  • People go through up to 70 percent of the buying process before interacting with a brand, which means understanding how they make purchasing decisions is essential to capturing [...]

  • Transactional emails typically generate more than double the open and click-through rates of other messages. Unfortunately, many marketers don't take full advant[...]



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  • Jason Brett, Loren McDonald, Silverpop

    From the Blog

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