Marketing Best Practices and Marketing Resources | Silverpop
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Using Customer Journey Planning to Drive Your Digital Marketing Success


  • The New CMO Guide: A Handbook for Marketing Leaders

    For new marketing leaders, the first six to nine months are critical for both your company and your personal long-term success. These initial months can be challenging, as many [...]

  • Customer journey planning is emerging as an important step to help differentiate companies from the competition, delight customers and demonstrate what your brand is all about. [...]

  • Many companies are finding that growing their database has become more challenging. As email frequency has increased, so have unsubscribes, making it difficult to outpace list c[...]




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