Marketing Best Practices and Marketing Resources | Silverpop
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Closing the Loop: Improve Engagement by Intelligently Connecting Your Campaigns Across Channels


  • 2015 Benchmark Study

    Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult. With the exclu[...]

  • Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a compan[...]

  • Although most marketers understand the importance of the email and social channels, leveraging the combined forces of the two remains challenging, with the lack [...]



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  • Jason Brett, Loren McDonald, Silverpop

    From the Blog

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