COMING THIS FALL 2009

Do you have what it takes to excel in the new B2B marketing environment?

Join Silverpop and leading marketing experts—including The Annuitas Group, Conselltants, LeadSloth, Left Brain Marketing, MarketingProfs, Raab Associates and SiriusDecisions—this fall for a new B2B marketing education series ... free of charge to qualified marketers ... and coming to a city near you.

It’s both a challenging and exciting time to be a B2B marketer. The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere.

Major forces are provoking evolution in how B2B marketers operate: The Internet has driven increasingly savvy and complex buyers with more power than ever. An explosion of communication channels—most-recently, Twitter—has both opened up and complicated how we connect with buyers. The traditional roles of sales and marketing have forever blurred and shifted. And a new era of marketing accountability has emerged, pushing B2B marketers to be more transparent and focused than ever on “closing the loop” to demonstrate bottom-line marketing ROI. 

Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers' arsenals. 

Are you on top of the latest strategies and tactics for lead management, marketing automation and inbound marketing? Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? And do you have what it takes to excel in the new B2B marketing environment?

What is B2B Marketing University?

B2B Marketing University is a series of free educational events designed to help B2B marketers stay ahead of the curve in this challenging environment. The series will provide serious, world-class marketing education and leading insights around best practices for topics at the top of today's B2B marketers' agendas. 

Examples include:

• Building multichannel demand generation programs
• Developing and leveraging lead-scoring models for lead routing and lead nurturing
• Finding cohesion between inbound/social and outbound/nurturing marketing activities
• Implementing lead-management strategies and systems
• Improving sales/marketing alignment
• Managing marketing accountability and ROI
• Understanding and leveraging “buyer dialogue” context to improve content and campaigns

The events will be delivered as live, half-day sessions in local markets around the United States. Each event will kick off with lunch and a “state of the union” talk on B2B marketing today. This will be followed by three one-hour course modules designed and taught by the marketing experts we've partnered with for this series. And the event will finish with a roundtable discussion (over cocktails) between our experts and attendees.

Get notified as soon as registration opens.

What does this cost?

B2B Marketing University is being offered free of charge for qualified marketers. It’s being underwritten by Silverpop, and we promise 100 percent pure education for serious marketers. Nothing more, nothing less.

Where are B2B Marketing University events being held?

We currently plan to offer B2B Marketing University events in the following cities, on the following dates:

• Palo Alto, Calif. – Oct. 13, 2009 [REGISTRATION FOR THIS EVENT HAS CLOSED.]
• Boston, Mass. – Nov. 4, 2009 [REGISTRATION FOR THIS EVENT HAS CLOSED.]
• Atlanta, Ga. – Nov. 12, 2009 [REGISTRATION FOR THIS EVENT HAS CLOSED.]
• Seattle, Wash. – Dec. 1, 2009 [REGISTRATION NOW OPEN. CLICK HERE TO REGISTER.]

How do I know the content will be top-notch?

We've partnered with leading B2B marketing experts to produce this event series; moreover, we've asked them to just teach, with no product pitches or underlying agenda. You also can expect the same from the Silverpop team. B2B Marketing University is focused on 100 percent pure education for serious marketers.

Our list of partners is growing, but as of this point, we're excited to announce that the fall series will be joined by principals from:

• The Annuitas Group
• Conselltants
• LeadSloth
• Left Brain Marketing
• MarketingProfs
• Raab Associates
• SiriusDecisions

We’ll be announcing additional partners over the next few weeks, so stay tuned.

How do I register?

The B2B Marketing University fall series is generating great interest for the limited amount of space we have available, and we expect the individual events to sell out.

Registration, specific location details and final event agendas will be available for these sessions by Labor Day 2009. Meanwhile, stay in the loop and get notified when registration opens for an event that’s local to you.

Get notified as soon as registration opens.