Simply put, the best time to send an email is when the recipient is most likely to be in his or her inbox. Generalizing further about “the best time to send an email” is dangerous because each contact is an individual with his or her own unique usage patterns, needs and expectations. Some people check their email throughout the day, while others prefer to read their messages when they wake up, and still others check their inboxes when getting home from work, during lunch or right before bed.
New email technology can analyze recipient behavior on a rolling basis and then predict the ideal email delivery time for each address on a mailing list, enabling marketers to send messages to each recipient based on when he or she is most likely to be checking email.
For more information on getting the timing right, view Silverpop's Webinar, "In Search of the Ideal Send Time."
