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Email Marketing and Lead Management Case Studies

Silverpop is proud to have helped many of the world's leading brands with their email marketing and lead management needs. Browse our case study library to find out why you, too, should make Silverpop your partner for digital marketing success.

TRXTRX
Using automation to achieve next level of marketing sophistication results in 583% ROI.
CARFAXCARFAX
Automated notifications increase customer satisfaction and retention for CARFAX
Birmingham AirportBirmingham Airport
Airport achieves all-time-high deliverability rate by using re-engagement program to identify most profitable customers.
InsideOutInsideOut
Corporate training firm uses Engage Programs, lead scoring and SFDC integration to increase its effective rate by 6X.
Marketing Options InternationalMarketing Options International
MOI uses Silverpop’s Programs, Lead Scoring, and Web Tracking functionality to identify qualified prospects while freeing them up to focus on strategy.
Airport Parking and HotelsAirport Parking and Hotels
Airport parking and hotel specialist drastically reduces email workload while increasing open and click-through rates
ElitePartnerElitePartner
Online dating company uses advanced segmentation and automation to increase sales by 9%.
The Jackson LaboratoryThe Jackson Laboratory
Non-profit biomedical research institution uses Silverpop SureStart and Engage Programs to jump-start their email campaigns
National Society of Collegiate ScholarsNational Society of Collegiate Scholars
Non-profit uses Salesforce.com integration and Programs functionality to completely automate prospecting activities
MoosejawMoosejaw
Outdoor Retailer uses segmentation and targeting to increase open rates by 80%
American Dairy QueenAmerican Dairy Queen
Franchisor uses dynamic content and social marketing tools to drive fan club memberships, boost store traffic and increase customer satisfaction
CloudwordsCloudwords
Contact Insight module provides sales with immediate insight into prospect and customer engagement
Heinz AustraliaHeinz Australia
Email program cooks up 47% open rate and increases relevant customer contact by 200%
MyVoucherCodes.co.ukMyVoucherCodes.co.uk
Couponing site sees 121% lift in activation using Silverpop’s Programs functionality
Thai Airways InternationalThai Airways International
Automated anniversary campaign tallies 61% open rate and leads to 1.5 million Facebook impressions
VueTecVueTec
Gaming company achieves 99% deliverability
Fabric.comFabric.com
Online retailer increases conversion rates by 50 percent with customer lifecycle marketing campaigns
bmibabybmibaby
U.K. airline implements best practice email program and soars past the competition with 50 percent increase in sharing and open rates of 70 percent
Vie at HomeVie at Home
Content + personality + triggered email campaigns = 200x ROI for U.K. retailer
BonnierBonnier
Major publisher increases content relevancy and doubles open and click rates for its newsletters using Silverpop Engage
Orange County RegisterOrange County Register
Nurturing target audience and delivering relevant content leads to award winning email program
General Growth PropertiesGeneral Growth Properties
Second-largest owner of shopping centers uses relational tables to reduce production time by 60%
oki-nioki-ni
U.K. online retailer achieves 99.8% deliverability rate
Air New ZealandAir New Zealand
“Personality Allowed” campaign yields impressive results for Air New Zealand
IntertopsIntertops
Gaming company finds less is more when it comes to deliverability
King Arthur FlourKing Arthur Flour
Food company increases email ROI by 150 percent with better targeting
DEMCODEMCO
Education supplier achieves 400% higher conversion rate through cart recovery program
Kalmbach PublishingKalmbach Publishing
Publisher expands email program, sees 15 percent subscription increase and 20x ROI
PiccadillyPiccadilly
Testing leads to 8 times higher conversion for holiday campaign
Mint.comMint.com
Online personal finance service provider uses segmentation and Send Time Optimization to engage customers and increase open and click rates by 200%
GaylordGaylord
Online retailer regains 50% of “lost” sales from cart abandoners through SeeWhy/Silverpop integration
Peter Glenn Ski & SportsPeter Glenn Ski & Sports
Online sports retailer gets a 63% lift in click rate through real-time testing
Edgar OnlineEdgar Online
Nasdaq company quadruples incoming leads and drives sales
S&S WorldwideS&S Worldwide
Online retailer recovers 25 percent of lost sales from abandoned carts using Silverpop Engage Transact
WorkForce SoftwareWorkForce Software
Software company implements fully functional lead-management approach within 60 days
Kansas City Power & LightKansas City Power & Light
KCP&L uses email to communicate with customers in a cost-effective manner and increase enrollment in energy-efficiency programs
USA FinancialUSA Financial
USA Financial increases qualified leads more than 50 percent through closed-loop marketing strategy
Georgia AquariumGeorgia Aquarium
World’s largest aquarium uses email to create a loyal customer base and drive online ticket sales with the help of Silverpop’s Strategic Services group
Santander Consumer USASantander Consumer USA
Fast-growing auto finance company combines e-mail with SMS to optimize customer communications
UnumUnum
Leading benefits provider uses Silverpop Engage Landing Pages to easily and efficiently deliver critical enrollment information to customers.
The Society of London TheatreThe Society of London Theatre
Theatre company uses Silverpop Engage to build stronger connections with customers and double average open rates
FossilFossil
Silverpop Engage helps retailer boost marketing revenues threefold
HomeGainHomeGain
Silverpop Engage dramatically reduces time to handle complex dynamic content campaign
Magnets USAMagnets USA
Silverpop gets email marketing program on track
Mazda North American OperationsMazda North American Operations
Silverpop Engage puts the “zoom-zoom” in Mazda’s engagement marketing campaigns
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