More Info
If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Get exclusive news and best practices with our free
e-newsletter.
e-newsletter.
Email Marketing Easily and intuitively create and automate relevant, targeted campaigns that more deeply engage current and prospective customers. Integration Comprehensive integration between email marketing, Web analytics and other applications gives you the power to improve campaign results. Reporting and Analytics Improve marketing results with real-time, data-driven insights that let you optimize performance and demonstrate ROI. Multichannel Delivery Automate and coordinate delivery of messages across email, Web sites, landing pages, RSS, SMS and social media. | Survey Gather actionable “voice of the customer” insights to engage customers more deeply, enrich your understanding of customer attributes, and drive ROI. Landing Pages Easily create effective landing pages and microsites personalized for individual recipients. Data/List Management Import, manage and leverage your customer/prospect data—the heart of your engagement marketing efforts—with the industry's most flexible data management solution. Transactional Messages Send personalized responses to customers within seconds of interaction with any Web site, form or email. |
Connect with leads and transform them into lifetime customers.
Score your leads, nurture them and convert them to customers—automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand engagement marketing solution for B2B marketers. It helps you make more strategic decisions and demonstrate marketing ROI with reporting and analytics that follow your leads from first click to revenue won.
Lead Management Never again lose track of a lead. Gain insight into lead progression at every stage of the sales cycle. Know exactly when a lead has been qualified by marketing, accepted by sales and turned into revenue. Lead Generation Take your lead generation to a higher level—and have the metrics to prove it. Lead Scoring You set the criteria identifying a qualified lead, and Silverpop Engage B2B does the rest. Hot leads are automatically funneled to sales, while others are sent to your lead-nurturing program. Lead Nurturing Improve efficiencies by entering leads not yet ready to buy into automated campaigns that keep your company top of mind. Campaign Automation Eliminate manual processes, save time and free up resources by automating the execution of your marketing communication campaigns. | Marketing Database Put your information to work. Perform data-warehouse level segmentation and management without the need for computer programming knowledge. CRM Integration Integrate the powerful capabilities of your CRM solution with our marketing automation technology to further align sales and marketing, have a view into your leads at each stage of the sales cycle, and accurately measure marketing ROI. Reporting and Analytics Track all of your key metrics—from response rates to ROI to deals won—with one integrated software suite. Multichannel Campaign Management Increase conversions from prospect to customer by creating and executing fully automated multitrack, multistep campaigns that send targeted messaging based on a prospect's specific behaviors. |