Using email reporting and marketing analytics to gain essential insights for segmenting, viewing and acting on data

For engagement marketers looking to connect with customers, it's critical to be able to access, customize and examine data quickly and easily so you can make sure your campaigns are relevant and successful. The data reporting and marketing analytics tools available through Silverpop Engage enable you to:

• Identify and engage customer segments with marketing analytics—Silverpop Engage makes it easy for marketers to overlay mailing metrics with customer attributes in easy-to-use analytics reports, helping you to quickly identify high- and low-performing customer segments across campaigns.
• Customize reports to your liking ... and remember to share—Wouldn't it be nice to view data reporting results in a format that's meaningful to you? Or to your boss? With Silverpop Engage, you can interact with reports, tailoring them to the format that best fits your preferences and business requirements. Charts, tables and individual data points can be customized, saved and easily distributed to others in your organization.
• Spend less time crunching data and more time acting on it—The data reporting tools in Silverpop Engage allow you to quickly visualize the data behind your campaigns, helping you identify important trends and anomalies that can improve the relevance and effectiveness of your marketing efforts. And, if you really love data as much as we do, you can quickly access and export all of the data your heart desires.