Multichannel Marketing, Communications & Delivery

Fully engage with prospects and customers through multichannel marketing and communications, including social media and RSS

In today's cluttered world, communicating with customers requires that you interact with them through various channels. The Silverpop Engage platform ensures that all customer touch points—email, SMS, social media, RSS, landing pages and more—are integrated to convey a consistent and personalized experience.

Delivering an integrated customer experience requires a platform that offers a full suite of marketing services. The Silverpop Engage platform does just that with best-in-class products that supply the critical components needed to create a successful multichannel marketing, communications and delivery strategy that connects strongly with your customers.

Social Media Marketing
Unlock a whole new range of possibilities for viral marketing by tapping into the power of social media marketing with the Silverpop Engage Share-to-Social feature. Enable your customers to spread your marketing message and promote your brand through word of mouth on social media networks such as Facebook, MySpace, LinkedIn and Twitter, ultimately making your marketing messages more effective and meaningful than ever.

The Silverpop Engage reporting capabilities enable you to track viral message activity on social networks at a granular level and target future messages based on that information. You'll be able to see how many times a message has been shared on social networks, viewed and clicked. With these results, you can quickly identify your most influential customers and brand loyalists. By combining the targeting and metrics of email with the reach of social networks, you can engage customers like never before.

RSS
In an era of deliverability challenges, overflowing inboxes and privacy concerns, RSS is gaining momentum as a valuable part of a multichannel marketing and communications strategy. The Silverpop Engage RSS feature offers marketers a new method of publishing content that provides all the benefits of engagement marketing as well as the deliverability of traditional RSS. Communicating with individualized RSS enables you to establish relationships with customers who otherwise would not have signed up for traditional communications.

Survey
The more you know more about your customers, the better you can offer them the products and services they want. The Silverpop Engage Survey module makes it easy to communicate with customers and gain insights regarding their expectations. This simple-to-use, full-featured survey creation tool allows you to create and send surveys and track responses in real time. And because it's fully integrated with the Silverpop Engage platform, it gives you the power to gather actionable information that can dramatically improve marketing relevance.

Landing Pages
Relevant, campaign-specific pages can go a long way toward improving campaign results and boosting the ROI of your online marketing program. The Silverpop Engage Landing Page module allows online marketers of any technical skill level to easily create and manage personalized landing pages and microsites. Our Web-based publishing application lets you design or import pages to mirror the content of your campaign. And superior tracking allows you to remarket to known landing page visitors based on their site behavior.

Transact
For marketers seeking the ability to engage with customers when they're most likely to be receptive to up-sell and cross-sell offers, transactional emails and messaging is the answer. Silverpop Engage Transact offers the benefits of full tracking, in-depth reporting, enhanced message deliverability and more with little to no upheaval to existing technical systems or message creation processes. And it enables you to exert control over branding and other marketing elements in any message triggered from any system across the enterprise.