Powerful, intuitive direct email marketing solutions and campaign management for relevant one-to-one messagingSilverpop Engage offers digital marketers powerful opt-in email marketing services to more easily leverage data and quickly automate and optimize email campaign management. The result: deeper customer engagement, greater marketing efficiency and increased ROI.
Silverpop Engage email marketing features include:
- Powerful Data Segmentation—Quickly and easily define customer segments based on demographic or behavioral attributes and integrate data collected from email, surveys, landing pages and Web analytics. With this valuable customer insight, you can more precisely create targeted, relevant communications for enhanced customer relationships.
- Easy Campaign Management—Silverpop Engage makes it simple to build highly personalized messages that are delivered at precisely the right times based on customer data and input. The unique send-time optimization capability delivers your message at the precise day and time each recipient is most likely to be receptive based on past behavior.
- Greater Relevance—A dynamic content wizard lets you tailor your messages and preview all permutations so you can more easily create personalized, relevant emails. You can even preview and optimize messages for a variety of inboxes, including mobile devices, so every email renders appropriately.
- On-Demand Reporting and Analytics—Silverpop Engage offers comprehensive reporting and analytics capabilities that enable you to quickly identify what activities, attributes and recipient behaviors have the most impact so you can adjust your email marketing campaign management accordingly.
- Best-In-Class Deliverability—A suite of deliverability features gives you maximum visibility—with minimum effort—into your success at reaching inboxes. Unlike bulk email service providers, Silverpop's relationship and reputation with major inbox providers and leading-edge deliverability processes help ensure your messages reach intended targets.
Improve deliverability without the hassle
Regularly recognized as the No. 1 challenge among legitimate email marketers, deliverability can make or break an email campaign. Silverpop Engage provides industry-leading deliverability functionality that works seamlessly in the background, so you can spend less time worrying about whether your messages reach the inbox and more time ensuring communications are truly meaningful and relevant.
- While you assemble your email, the Silverpop Engage email management system is hard at work ensuring it is optimized.
- By the time you hit "Send," Silverpop Engage has already prepared an optimized sending structure, including white listing and authentication.
- Unlike using off-the-shelf direct email marketing software, Silverpop Engage monitoring processes provide in-depth reports to monitor message delivery.
Learn more about the Silverpop Engage deliverability suite.
