Email List/Data Management

• Lists—Silverpop Engage allows users the ability to work with an unlimited number of recipient lists, each containing up to 400 customizable data fields. List fields and schemas can be updated by the user instantaneously, providing the most flexible data management solution in the industry.
• Hyper-Personalization via Relational Tables—Silverpop Engage offers a relational tables feature that enables you to assign multiple attributes to each and every customer in your list. That means, for instance, you can use relational tables to link a customer record with all of the products the customer has purchased.
• Behavior-Based List Queries—Segmenting your list enables you to focus outgoing content and maximize relevancy to improve results. Our easy-to-use query tool lets you quickly analyze or segment your lists without having to learn complex code. You can incorporate tracking results (such as opens, clicks, clicks on a specific link, bounces, and even non-activity) to create a subset of the master list. For example, you can easily conduct “reengage/reactivate” campaigns, sending messages targeting people that haven’t clicked in the last 30 days.
• Send Time Optimization—An industry first, users can elect to send a mailing at the time most conducive to achieving opens and clicks based on prior recipient behavior saved within the database. In addition, Silverpop can auto-populate this list item for each recipient based on past behaviors such as time of open. And send time optimization takes the guesswork out of delivering messages across multiple time zones.
• Ease of Data Use—With Silverpop Engage, you can import existing lists in a variety of formats (CSV, TSV, PSV, etc.) with up to 400 user-defined list columns. You can easily reuse lists from mailing to mailing and customize or repurpose field names. Bad email addresses and redundant records are automatically scrubbed and de-duped upon import, so you don’t have to. You can add additional recipients to a list or update field values at any time, manually or from external data sources.
• List-Level IP Assignment—You can use multiple IP addresses and easily select a different sending IP address for each mailing. Relationship or transactional emails can easily be separated from promotional messages. And agencies can manage multiple clients within a single organization and still provide each client with a unique IP address.
• Automated Segment Creation—Our automated segment creation tools make testing quick and easy. You can break your list into equal parts or random subsets of data and easily test messages across multiple audiences. This feature helps take the guesswork out of creating effective and relevant email communications.
• Multiple Suppression Lists—With Silverpop Engage, you’ll have total control over suppression activities. For example, if you’re in a multidivision organization and you want to perform one send for two business units with separate suppression lists, Silverpop will suppress against both lists simultaneously without having to merge the two into a new list. Only Silverpop offers suppression at the organization, list and mailing level, providing you with complete flexibility for your unique business processes.  In order to provide maximum security for your suppression list, Silverpop supports MD5 suppression list encryption for suppression list import, list additions and list export.