Engage Marketing Automation offers sophisticated marketing automation product capabilities that leverage behaviors, maximize campaign effectiveness and drive revenue. With the Engage Marketing Automation product you can:

• Increase the quantity of leads entering your pipeline and nurture leads until sales ready
• Easily build multi-track drip campaigns driven by prospect behavior
• Execute consistent, relevant communications and follow-ups to keep your prospects engaged
• Use multiple scoring models to score based on behavior and demographics
• Route sales-ready leads directly to sales, and determine which still need further nurturing from marketing
• Prove marketing ROI by measuring the impact of campaigns 

Additional Features