Lead Generation & Nurturing

Nurture more and better leads with targeted, relevant communications

Silverpop Engage B2B lead nurturing provides the means to more effectively engage your prospects at any point in the customer lifecycle–and it automates the whole process.

Use Silverpop Engage B2B to easily segment your marketing lists to target the audience that is most likely to respond. Segment based on behavioral information–surveys submitted, emails opened, transactions performed and more–as well as basic demographic, geographic or firmagraphic information. You’ll build segmentation rules in plain English, without IT assistance, and reduce the number of communications needed. And you'll get better results through targeted, relevant messages sent to properly segmented lists.

With Silverpop Engage B2B lead-generation features you can:

• Automate demand generation by integrating all direct marketing efforts with one solution.
• Increase relevancy by creating and sending relevant email communications based on a prospect's interests, behaviors or responses.
• Increase response by executing direct mail campaigns that drive contacts to personalized landing pages easily created in Silverpop Engage B2B.
• Score and qualify leads automatically based on their actions or responses in data-capture forms.
• Accelerate the sales cycle by integrating with CRM systems in order to completely automate the lead-to-sale process.
• Close more sales by dynamically routing qualified leads to your sales professionals based on territory, score, product interest and more.
• Analyze your marketing efforts so you can invest in the campaigns producing the best ROI.

• Execute automated lead-nurture campaigns with multitouch, multichannel communications–email, direct mail, paid search, online advertising and more.
• Automatically score leads based on user-defined criteria and route qualified leads to sales.
• Increase revenue opportunity by warming previously unused marketing leads.
• Increase closed deals by allowing sales to focus solely on qualified leads.
• Increase the lifetime value of customers by offering additional products or services via ongoing communications.
• Track and analyze results by tying sales directly back to the nurture campaigns that generated the demand.