Email Marketing & Campaign Management
Automate your multichannel marketing campaigns
Manage or deliver email, direct mail, telesales, landing pages and Web forms from a single platform. Silverpop Engage B2B enables the development of high-touch, high-impact campaigns that nurture and further qualify prospects. You can even automatically alert the printer of your choice to trigger a mailing based on business rules you specify. Campaign dashboards give you insight into ROI, sales conversions and revenue generated by your multichannel marketing campaigns.
Engage prospects in real time and on their terms.
Deliver the right message at the right time by triggering communications based on prospect behaviors and activities instead of ”pushing” generic information at them. With your email marketing campaigns automated, you’ll have access to real-time engagement metrics that allow you to adjust your campaigns on the fly.
With Silverpop Engage B2B email marketing and campaign management you can:
- Cultivate prospects into qualified leads automatically with highly personalized, behavior-triggered communications.
- Create and manage multitouch campaigns using any combination of email, direct mail, Web, landing pages, telesales or forms.
- Use rich-media HTML including flash animation, sound, Web forms and microsites to heighten campaign impact.
- Ensure consistent branding across all channels.
- Track and measure engagement to evaluate program success.
- Analyze and benchmark metrics such as ROI, revenue and closed sales.
- Monitor real-time metrics such as open rates, forward-to-a-friend, bounced, clicks and detailed message-level user actions.
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