Reporting & Analytics - Measuring Marketing ROI

Measure and report on marketing's contributions with substantiated metrics

Determining the ROI and revenue impact of marketing campaigns has been a manual, time-consuming process until now. Silverpop's Engage B2B ROI Insight^TM gives marketers complete visibility into their campaigns' effectiveness. With comprehensive lead-to-sale metrics, from impressions to closed opportunities, marketers have the hard data needed to justify expenditures, plan future campaigns and prove marketing's impact on company success.

Not only do marketers need to know the ROI of their marketing efforts, they also need to be able to share information regarding their marketing initiatives with other key stakeholders within their organization. The Silverpop Engage B2B Executive Dashboards provide detailed, rich reporting information in a visual and graphically appealing manner, enabling marketing to share insights and status reports on web activity, lead management and campaign activity.

Silverpop Engage B2B ROI Insight^TM features enable you to:  

• Measure financial results, including ROI and revenue, of all lead-generation activity
• Track opportunities and the revenue pipeline created by each campaign
• Compare performance of multiple campaigns to identify best-performing vendors, messaging and/or mediums
• Invest additional budget in campaigns with the best ROI while discontinuing poor-performing campaigns
• Benchmark financial metrics for analysis of future campaigns
• Leverage financial results to plan and justify subsequent marketing deployments
• Develop executive-level reports showing aggregate marketing results

Silverpop Engage B2B Executive Dashboard features enable you to:  

• Schedule exports of rich graphical marketing activity data to key stakeholders
• View an Executive Summary of all marketing activity in one snapshot
• Have at-a-glance insight into the status and effectiveness of marketing efforts
• Make strategic decisions on future marketing initiatives