Marketing Database

Consolidate and manage information with a central marketing database

Silverpop's Engage B2B marketing database capabilities put valuable customer information such as purchase history, customer demographics and customer marketing activity history at your fingertips. Your marketing team has complete control of the data, eliminating the need for IT involvement. But Silverpop Engage B2B is more than just a marketing database solution. We give you the power to use the customer and prospect information you capture to create targeted marketing campaigns that engage prospects and increase sales, response rates, retention and profits.

Have a central source to access the information you need to reach your target market

By integrating all your lead-generation activities within Silverpop Engage B2B—corporate Web site, search engine marketing, Web seminars, direct mail, email, landing pages and more—and capturing the contact and marketing history in a central marketing database, you have access to the information you need to design and deploy relevant, targeted marketing campaigns that connect strongly with prospects.

Silverpop Engage B2B Marketing Database and Data Management features enable you to:

• Consolidate contact and marketing data—Group info into a central marketing database for analysis, planning and relationship marketing efforts
• Increase data cleanliness—Improve marketing effectiveness by quickly searching for and merging duplicate records
• Eliminate reliance on IT—Easily create sophisticated data queries with a few simple clicks, allowing marketing to manage its own vital data
• Easily import contact and marketing data—Import data from offline sources such as trade shows, seminars and direct mail lists via our integrated forms
• Sort, segment and analyze your contact and marketing data—Achieve deep levels of data segmentation by leveraging any of our standard marketing fields, custom fields, prospect behaviors or prospect activity as your segmentation criteria
• Export data for analysis—Easily export contact and marketing data for further study