Engage prospects and keep your company top of mind with lead nurturing

Not all prospects are immediately ready to buy, making B2B lead-nurturing campaigns imperative for transforming prospects into sales-ready opportunities. Whether you create simple drip or sophisticated trigger-based lead-nurturing campaigns, you can provide nonqualified leads with value-packed information such as white papers, customer testimonials or data sheets to keep your company top of mind for when they’re ready to make a buying decision.

Utilize integrated Web forms within your B2B lead-nurturing communications to capture additional qualifying information and track qualifying behavior, such as Web visits or form submissions, to increase the score of a prospect. Once a prospect reaches sales-ready status, automatically route the now-qualified lead to the right sales representative.

With Silverpop Engage B2B lead-nurturing functionality you can:

• Execute automated lead-nurturing campaigns with multitouch, multichannel communications–email, direct mail, paid search, online advertising and more.
• Automatically score leads based on user-defined criteria and route qualified leads to sales.
• Increase revenue opportunity by warming previously unused marketing leads.
• Increase closed deals by allowing sales to focus solely on qualified leads.
• Increase the lifetime value of customers by offering additional products or services via ongoing communications.
• Track and analyze results by tying sales directly back to the lead-nurturing campaigns that generated the demand.