Create profitable synergy between marketing and sales

With a proven lead-to-sale methodology, Silverpop’s B2B lead-management software helps marketers move prospects through the buying cycle with relevant and timely information that elicits response. Only after prospects are qualified as ready-to-buy are they routed to sales, allowing representatives to efficiently focus their time on prime targets, ultimately leading to higher close rates and improved revenue growth.

Unlike many lead-management solutions, Silverpop Engage B2B provides you with insight at every stage of the marketing-to-sales funnel for each individual lead. You’ll know:

• How long leads generally take to become qualified
• When sales accepts the lead
• When sales concurs and deems the lead as qualified
• When the lead comes to fruition in the form of closed, won revenue.

With Silverpop Engage B2B lead management, you’ll be able to close the loop between marketing and sales and make both your efforts more efficient and effective.

Silverpop Engage B2B lead-management features include:

• Advanced Lead Scoring–Apply consistent criteria for lead qualification and scoring of all your leads.
• Automated Lead Routing–Set up rules to automatically route leads to sales based on your distribution rules–territory, product line, revenue potential and more. You can also provide sales associates with a prospect profile that includes information about marketing interactions and prospect interests.
• Greater Visibility–Obtain complete transparency into the sales readiness of your prospects. With Silverpop Engage B2B on-demand reporting, you can tie lead revenue back to a specific campaign to substantiate ROI. And you can make fully informed, strategic decisions on where to place emphasis or make improvements in the lead-management process.
• Easy Integration–Silverpop Engage B2B lead management easily integrates with CRM systems to completely automate the lead-to-sale process.
• Automated Sales Alerts/Activity Alerts–With Silverpop Engage B2B, automated alerts work in both directions–triggering a message to sales when a lead turns “sales ready,” and triggering messages back to marketing about sales activity and revenue won. That way, marketers can focus on making fully informed, strategic decisions on where to place emphasis or make improvements in their lead-management process.