B2B Lead Generation

Take your B2B lead generation to a higher level—and have the metrics to prove it

In the past, lead-generation or demand generation marketing campaigns were focused on increasing the number of impressions and inquiries. Today, marketers are much more sophisticated, focusing on the number of qualified leads generated and how their marketing strategy is affecting revenue goals. B2B lead-generation campaigns need to be targeted and personal, and to prove success marketers are demanding insight into the process of moving prospects from initial inquiry to final sale.

Silverpop Engage B2B is the only B2B lead-generation solution that provides the metrics needed to prove success. With full funnel reporting, marketers can see which campaigns have a solid ROI and generated the most revenue or which need to be improved or discontinued.

With Silverpop Engage B2B lead-generation features you can:

• Automate demand generation by integrating all direct marketing efforts with one solution. 
• Increase relevancy by creating and sending relevant email communications based on a prospect's interests, behaviors or responses.
• Increase response by executing direct mail campaigns that drive contacts to personalized landing pages easily created in Silverpop Engage B2B.
• Score and qualify leads automatically based on their actions or responses in data-capture forms.
• Accelerate the sales cycle by integrating with CRM systems in order to completely automate the lead-to-sale process.
• Close more sales by dynamically routing qualified leads to your sales professionals based on territory, score, product interest and more.
• Analyze your marketing efforts so you can invest in the campaigns producing the best ROI.