The leading on-demand marketing automation platform for B2B companies, Engage B2B helps you better engage with prospects, maximize your marketing efforts, improve your efficiency, increase revenue and accelerate the lead-to-sale timeline.

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Silverpop Engage B2B Marketing Automation

Connect with leads and transform them into lifetime customers

Score your leads, nurture them and convert them to customers—automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand marketing automation solution for B2B marketers. It helps you make more strategic decisions and demonstrate marketing ROI with reporting and analytics that follow your leads from first click to revenue won.

Lead Management
Never again lose track of a lead. Gain insight into lead progression at every stage of the sales cycle. Know exactly when a lead has been qualified by marketing, accepted by sales and turned into revenue.

Lead Generation
Take your lead generation to a higher level—and have the metrics to prove it

Lead Scoring
You set the criteria identifying a qualified lead, and Silverpop Engage B2B does the rest. Hot leads are automatically funneled to sales, while others are sent to your lead-nurturing program.

Lead Nurturing
Improve efficiencies by entering leads not yet ready to buy into automated campaigns that keep your company top of mind.

Campaign Automation
Eliminate manual processes, save time and free up resources by automating the execution of your marketing communication campaigns.

Multichannel Campaign Management
Increase conversions from prospect to customer by creating and executing fully automated multitrack, multistep campaigns that send targeted messaging based on a prospect's specific behaviors and interactions.

CRM Integration
Integrate the powerful capabilities of your CRM solution with our marketing automation technology to further align sales and marketing goals, easily view your leads at each stage of the sales cycle, and accurately measure marketing ROI.

Reporting and Analytics
Track all of your key metrics—from response rates to ROI to deals won—with one integrated software suite.

Marketing Database
Put your information to work. Perform data-warehouse-level segmentation and management without the need for computer programming knowledge.

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» See More Engage B2B Clients

Case Studies
Silverpop is proud to have helped many fine companies with their engagement marketing needs.

» Ciena
» Edgar Online

New Campaign Automation GUI

"The new UI will certainly help marketers focus on managing
demand, not simply generating it."
Laura Ramos - Vice President, Principal Analyst, Forrester Research
Read More »

Agencies

Improve client campaign results and deliver the reports that prove your success.

Trade Up

See how Silverpop outperforms other email marketing and lead-management solutions.