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Marketing Campaign Automation

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Silverpop Sets New Bar for B2B Campaign Design Tools

Laura Ramos "Silverpop's new GUI uses a horizontal storyline metaphor - commonly used in video or TV program editing - to help marketers layout steps in a simple, visual flow. I like it and I think you will too."

"The new UI will certainly help marketers focus on managing demand, not simply generating it. It makes it easier for marketers to build practices that score leads numerically, route top-scoring leads to sales, nurture contacts not yet ready to buy, and use visual tools to engage with sales."

Laura Ramos
Vice President, Principal Analyst, Forrester Research
The Forrester Blog For Technology Product Management & Marketing Professionals, June 2, 2009

Accomplish more with marketing campaign automation

Businesses are always looking for new ways to do more with less, particularly during tough economic times. Campaign automation enables you to eliminate manual processes, save time and free up resources by automating the execution of your marketing communication campaigns based on user actions and rules that you define.

Easily build effective automated campaigns

Silverpop's Engage B2B graphical campaign user interface (GUI) has solved the problems typically associated with visio-like flow diagrams. Our industry changing campaign GUI enables you to untangle the mangled mess associated with flow diagrams and easily build simple or highly complex campaigns - all in one interface. Easily capture and incorporate decision points that will automatically send your prospects down the most relevant and targeted communication tracks, ensuring you the highest conversions and closed business.

Got GUI?

Does this marketing pain feel familiar? Silverpop Engage B2B, solving problems to make you the best marketer you can be. See our new campaign GUI in action.

With Silverpop Engage B2B's campaign GUI you can:

Easily create anything from a simple drip campaign to a highly complex campaign.
Save time and resource effort with our intuitive drag and drop format.
Streamline acess to all of your campaign components from within one GUI.
Create complex decisions points that ensure optimal targeting and relevancy of your communications.
Effectively generate more highly qualified leads without putting strain on existing resources.

To learn more or to get your GUI please contact Engage B2B sales via the Web or by calling 1-877-484-7704

VIEW DEMO

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