Silverpop's Engage B2B for AppExchange enables organizations to increase demand, close more sales and measure the return on their marketing investments (ROMI).

The tight integration between Silverpop's Engage B2B marketing automation solution and Salesforce.com allows marketers to easily identify qualified leads and quickly route them to the appropriate sales professional for immediate follow-up—all automatically. With the flow of marketing information into Salesforce.com, sales professionals are in tune with marketing activities and can see exactly how prospects are responding to campaigns with Engage B2B Activity Insight^TM, making it easy to call prospects and close deals.

Silverpop Engage B2B for AppExchange enables you to:

• Distribute a continuous flow of qualified leads to your sales team
• Fully understand your prospects' needs and motivations by capturing and sharing marketing interactions via Engage B2B Activity Insight^TM
• Nurture prospects not ready to buy with ongoing marketing communications to increase future sales opportunities
• Tie sales to your marketing efforts to understand campaign success
• Synchronize marketing and sales data for a 360-degree view of your prospects and customers