Together, Silverpop's Engage B2B marketing automation solution and Microsoft Dynamics CRM create a powerful end-to-end sales and solution that drives productivity, customer insight and sales.

By automating demand generation with Silverpop's Engage B2B, your marketing team can provide sales with a steady stream of qualified leads. Prospect data is available to sales professionals with Engage B2B Activity Insight^TM. Complete with marketing history such as responses to surveys, Web-site clicks, downloads and more, this information makes it easier to call and close deals.

While the sales team is busy closing sales, marketing continues to nurture leads with latent demand to increase future revenue opportunity. Marketing professionals can also measure which campaigns have been most effective at generating quality leads and which initiatives have had the biggest impact on the bottom line.

Integration to Microsoft Dynamics CRM enables you to:

• Distribute a continuous flow of qualified leads to your sales team
• Fully understand your prospects' needs and motivations by capturing and sharing marketing interactions via Engage B2B Activity Insight^TM
• Nurture prospects not ready to buy with ongoing marketing communications to increase future sales opportunities
• Tie sales to your marketing efforts to understand campaign success
• Synchronize marketing and sales data for a 360-degree view of your prospects and customers