Experience full closed-loop marketing when you integrate your CRM System with Silverpop's Engage B2B solution

Increase the value of your customer relationship management (CRM) solution by integrating it with Silverpop Engage B2B. When you couple the powerful capabilities of your CRM system, including Salesforce.com, Microsoft Dynamics CRM and NetSuite, with the sophisticated marketing-automation and lead-management functionality of Silverpop's Engage B2B solution, you ensure cross-organizational data consistency, align sales and marketing goals, have a view into your leads at each stage of the sales cycle, and can accurately measure your marketing campaign ROI.

Maximize Lead Generation and Lead-Management Efforts

Leverage your CRM integration and send marketing-qualified leads directly to each sales representative's CRM view. If a specific lead needs immediate attention, send a task to the CRM system or send a sales alert directly to a sales representative's email inbox. By only sending marketing-qualified leads, your sales team is able to focus its time and energy on leads that are ready to buy your products and services, eliminating the lead-distribution bottleneck that occurs with manual processing.

Sales will appreciate a complete view into the activity and behavior of each prospect with Engage B2B Activity Insight^TM. From Web-site activity to survey responses, your sales team has access to the information needed to close sales faster. You will know exactly when sales "accepts" a lead and deems it "sales qualified." And by tying all closed sales back to the marketing initiative that generated the interest, you will know the revenue impact of your marketing campaigns, giving your organization a closed-loop lead process.

Silverpop Engage B2B Integration Services and API

Though the technology needs of marketers vary from those of sales or customer service, there is still a need to ensure that information is synchronized across all applications. Silverpop's Engage B2B integration experts will work with you to determine the best approach to leverage your current information, be it your sales system, Web site, Web analytics engine, or other CRM application, while linking the marketing results seamlessly back into your overall business flow.

Leveraging the powerful Engage B2B integration API, you can synchronize your lead, contact, campaign and analysis data across all relevant platforms to streamline your process and maximize the return-on-marketing investment.

Silverpop Engage B2B CRM Integration features include:

• Data Consistency—Synchronizes prospect and customer data between your marketing, sales and support organizations.
• Sales Alerts—Send sales alerts directly to your sales representative's email inbox.
• Closed-Loop Information Flow—Share prospect marketing campaign history with your sales team through Engage B2B Activity Insight^TM
• ROI Reports—Tie closed sales to marketing spend to accurately measure marketing campaign ROI
• Understand marketing campaign statistics—Gain insights into leads generated, pipeline and conversion rates so you can set benchmarks for future campaign performance.