Leadership TeamBill Nussey, President and Chief Executive OfficerBill Nussey has 20 years of experience as a chief executive for technology companies. Previously, Nussey was president and CEO of iXL Inc., a publicly traded e-business consulting firm. During his tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter and served multiple Fortune 500 customers including General Electric, JP Morgan and Delta. Prior to iXL, Nussey was an investment professional with Greylock, where he worked on investments including DoubleClick, MediaMetrix and iXL. Before Greylock, Nussey was the co-founder and CEO of Da Vinci Systems. When he sold the company to ON Technologies in 1994, Da Vinci was the third most widely used email product in the world with more than 3 million customers in 45 countries. In 2004, Nussey received the Direct Marketing Association's Marketing Technology and Internet Council Annual Award of Excellence, and was named Marketer of the Year by the Atlanta Interactive Marketing Association. Nussey holds a Bachelor of Science degree in electrical engineering from North Carolina State University and an M.B.A. from Harvard Business School.
Jim McCormick, Executive Vice President and Chief Financial OfficerJim McCormick brings more than 20 years of financial, accounting, merger, operations and risk management experience to Silverpop. Most recently he was CFO and treasurer at Harbinger Corporation, a publicly traded B2B e-commerce provider. At Harbinger, McCormick supervised the integration of 14 acquisitions, overhauled financial and operating systems and helped drive a tenfold increase in market capitalization leading to the company's sale in mid-2000 for approximately $1.1 billion. Prior to Harbinger, McCormick was CFO, treasurer and secretary at Knology Inc., a Georgia-based broadband telecommunications company. While at Knology, he executed Knology's public debt offering and raised more than $320 million of combined debt and equity to fund the company's expansion. McCormick has served as consulting manager in Andersen Consulting's Melbourne, Australia office, assisting Global 2000 companies with M&A feasibility, organizational structuring and profit improvement, and as auditor with Arthur Andersen & Co. in Atlanta, Ga. McCormick is a Certified Public Accountant and holds a Bachelor of Science degree in accounting, graduating Summa Cum Laude from Florida State University.
Chris Curtin, Chief Technical OfficerChris Curtin brings more than 15 years of experience leading the design and development of large-scale, mission-critical, distributed business applications. Previously, he was the director of engineering for Bradley Ward Systems Inc., where he developed and implemented manufacturing applications for the food industry and was lead architect at Manhattan Associates. Curtin graduated from the University of Massachusetts with a Bachelor of Science degree in computer science.
Jeff Newlin, Senior Vice President of Global Sales and Client ServicesJeff Newlin brings 20 years in technology sales and marketing to his position as head of Silverpop sales and client services. Previously, Newlin was vice president of field engineering for MerchantWired, where he was instrumental in growing the customer base, driving revenues, and managing business development partnerships. Prior to MerchantWired, Newlin was vice president of sales engineering for Cybrant Corporation, a software and services company that builds and implements J2EE-based product pricing and configuration extensions to CRM solutions. There, he built and managed the sales engineering organization that was instrumental in the company's rapid growth. Newlin has also held senior sales and marketing positions with TenFold Corp., Texas Instruments Software and KnowledgeWare. Newlin holds a Bachelor of Science degree in computer technology from Purdue University.
Garrett Suhm, Senior Vice President of Engineering and Product OperationsGarrett Suhm is responsible for creating the software that enables Silverpop customers. He has more than 18 years of experience successfully delivering software products and services. Previously, he was an assistant vice president at Equifax, where he developed and implemented various consumer credit products, and led global enterprise application architecture initiatives. He has also served as a product manager and consultant with Stonebridge Technologies, with successful projects at MCI, UPS, and other companies throughout the Southeast. Suhm graduated from the Ohio State University with a Bachelor of Science degree in computer engineering.
Will Schnabel, Vice President and General Manager of International Markets, SilverpopWilliam Schnabel is responsible for overseeing Silverpop's international operations and expansion strategy across Europe and Asia. Previously, Schnabel was responsible for overall operations and product direction of Silverpop's Engage B2B solution (formerly Vtrenz), an industry-leading demand generation and lead-management technology.Prior to Silverpop's acquisition of Vtrenz in 2007, Schnabel served as its president and CEO, where he guided the company's growth as an innovative thought leader in the Software-as-a-Service (SaaS) and marketing automation industries. Prior to Vtrenz, Schnabel served in an executive capacity at Accenture, a leading management-consulting firm, where he provided strategic guidance to global 500 organizations on the application and implementation of advanced business technologies. Schnabel is a frequent columnist and speaker on the topics of engagement marketing strategies, relationship management technologies, and the influence of SaaS-based solutions on optimizing business performance.
Loren McDonald, Vice President of Industry RelationsMcDonald drives Silverpop's portfolio of industry leadership activities, sharing with marketers new ways to fully engage with customers and prospects. He manages the development of white papers and studies, Webinars, bylined articles and blogs, and delivers extremely popular educational sessions at major industry conferences. McDonald has 24 years of experience in marketing, consulting and strategic planning. Previously, he was vice president of corporate communications at Lyris Inc. and had served as vice president of marketing at EmailLabs. He was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services, and has held executive marketing positions at USWeb/CKS, NetStruxr and Arthur Andersen. A Media Post Email Insider columnist and former ClickZ Email Delivery columnist, McDonald has written more than 150 articles on email marketing best practices. He was selected Marketing Executive of the Year by the American Business Awards (Stevie's), and launched a best practices newsletter that won seven awards, including Best B2B e-newsletter from MarketingSherpa and the ClickZ Marketing Excellence Award.
Scott Voigt, Vice President of MarketingScott Voigt is responsible for managing a team of professionals that defines and promotes the company's growing suite of product offerings. He guides Silverpop and its client base in the implementation of products that integrate Web analytics, targeted email marketing, social networking, new RSS technologies and other advanced solutions to maximize online relationships. Prior to Silverpop, Voigt served as COO at Innuvo LLC, a developer of Web 2.0 development tools. He also was a member of Noro-Moseley Partners, the Southeast's oldest and largest venture capital firm, where he evaluated investment opportunities and helped portfolio companies define their strategic product direction. Voigt has also served in sales and strategic marketing roles at nFront, a pioneer of Internet banking solutions. Voigt holds a Bachelor of Science in management from the Georgia Institute of Technology and a Master of Business Administration in entrepreneurship and finance from the Wharton School. |
Engagement Marketing: Partnering With Your Customers for Success
Tactics for entering a two-way dialogue with customers. |