Silverpop | Engagement Marketing Solutions  -  From First Click to Lifetime Customer
Home   |   Support   |   Partners   |   News/Events   |   Contact   |   CLIENT LOGIN
English   |   Deutsch
About Silverpop - Email Marketing and Marketing Automation Company
More Info
If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Home > About > Company Overview

Company Overview

Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.

Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals—one at a time—enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment.

And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns … from first click to lifetime customer.

Why Silverpop?

  • The Cutting Edge of Technology and Thought Leadership—As pioneers in the world of Engagement Marketing, Silverpop consistently offers the newest, most innovative features and functionality to give your marketing efforts a competitive edge.  You can expect this trend to continue because Silverpop is led by the most influential thinkers in the industry.
  • The Only Fully Integrated Suite of Engagement Marketing Solutions—Only Silverpop provides a full suite of marketing services that enables you to segment and engage your customers and prospects from first click to lifetime customer. Silverpop Engage and Engage B2B integrate email with landing pages, surveys, lead scoring and management, and more—all automated and available on demand.
  • Far Greater Ease of Use—Silverpop offers uniquely easy-to-use solutions that feature a rich, quick, Web-based user interface that enables you to transform complex procedures into simple point-and-click tasks—from assembling and reviewing dynamic content to analyzing and reporting on campaign performance in real time.
  • The Absolute Best in Service and Support—Most of our clients are sophisticated and capable marketers. Still, in the highly demanding and ever-changing landscape of Engagement Marketing you can rest assured knowing that Silverpop will always offer you the exact amount and type of assistance needed to keep your marketing efforts on track and on schedule.  Our client support team has satisfaction ratings that consistently exceed industry averages and support is available to all clients 24 hours a day, five days a week.  Beyond support, any of your tactical or strategic needs can be met clearly and completely by our team of professional services experts.
  • Dramatically Increased Efficiency and Productivity—Silverpop streamlines complex processes to just a few simple clicks:

    Click. Segment customers and enable precision targeting
    Click. Change dynamic content
    Click. Automate outbound messaging
    Click. Send alerts to your sales team based on customer behavior
    Click. Enable collaboration across your organization
    And much more.
  • The First Solution Fully Integrated with Social Networking—Silverpop offers one-click posting to social networks like Facebook, MySpace, LinkedIn, Twitter and Bebo. When you include this capability in your emails or landing pages, your customers can share your content on a social network, exposing your offer and your brand─along with their recommendation─ to millions of users.  Best of all, you can track how successful these campaigns are at spreading your message. 

Clients come to Silverpop because they want a company that will help them connect deeply with customers and tap into email’s unrivaled potential for cultivating customer relationships while achieving high ROI. Our powerful and intuitive software increases your efficiency, while our innovative features help you generate more conversions with less effort. The world’s leading marketers choose Silverpop because they demand a partner as committed to their success as they are. From customized, one-to-one email campaigns to personalized landing pages and surveys, the Silverpop Engagement Marketing suite makes it easy to design, automate, monitor and measure your online marketing efforts to enhance customer lifetime value and drive revenue.

Whitepaper
Engagement Marketing: Partnering With Your Customers for Success
Tactics for entering a two-way dialogue with customers.

Get White Paper
Whitepaper
B2B Engagement Marketing
Quickly engage with customers for smoother flow through the sales pipeline.

Get White Paper
Whitepaper
Newsletter
Get exclusive news and best practices with our free
e-newsletter.
Sign Up