The Most Advanced Marketing Automation for


Silverpop’s digital marketing software lets you create personalized experiences for every customer, at every point in the lifecycle.

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Automate marketing across the customer lifecycle.

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Welcome Series & Onboarding

Quickly capitalize on your newly acquired subscribers with automated Welcome Series campaigns that lead to more engagement and purchases.

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Re-Engagement Programs

Re-engage your inactive customers with Silverpop’s automated campaigns that trigger when a customer is most at risk for becoming an inactive customer.

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Browse Abandonment Recovery

Bring your online shoppers back to your website while their propensity to purchase is highest. Silverpop lets you immediately email customers that viewed specific products or pages on your website but did not convert.

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Abandoned Shopping Cart Programs

Turn abandoned shopping carts into purchases. Silverpop’s abandoned shopping cart capabilites let you automatically email and follow up with customers that abandon a purchase.

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With Silverpop, quickly build Geo-targeted marketing areas and customer segments. Additionally, create location-based marketing campaigns that drive in-store visits with Silverpop's PlacePunch App.

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Post-Purchase Lifecycle Programs

Increase repeat purchases by sending personalized, timely messages to customers after their purchase. Silverpop’s platform makes it easy to build automated email programs such as replenishment, product updates and past-purchase reminders.

Visit our Retail Resource Library

Learn how we create Life-Long Customers through Silverpop’s Personalized marketing experiences.

Personalized wherever the customer is.

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Transform your website by personalizing every page for each individual visitor.

Silverpop’s Smart Content customizes your website for each customer based on their past interactions and purchases with your brand.

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Automatically Tailor Every email for each individual customer based on their specific behaviors.

Silverpop’s Dynamic Content will automatically personalize each email based on a customer’s specific purchases and engagement patterns.

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Customize your Mobile App experiences for every customer and Automate follow up campaigns based on behaviors.

Silverpop’s Mobile Connector lets you customize your app content for each individual and also track behaviors and goal completions for every user.

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Connect to Any Device to personalize the customer experience and interaction with your brand.

Silverpop integrates with point-of-sale systems, in-store displays, coupon systems and location-based services to create a unique in-store experience for every customer.

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Use Purchase DATA to personalize and trigger campaigns.

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  • Use purchase history to automatically personalize and trigger every marketing campaign.
  • Personalize your messaging more deeply than ever before with automated engagement models and RFM analysis.

connects to
any e-commerce
system and imports
past purchases and
shopper behaviors.

Measure the revenue lift of every campaign.

Analyze the ROI of every campaign.

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Discover your BEST CAMPAIGNS.

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Spot Up AND Coming marketing campaigns.

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Learn More About Purchase Insights

Amplify shopper engagement and increase purchases.

  • Measure the
    with your brand.

  • Automatically
    lapsed customers.

  • convert
    engaged customers
    into repeat buyers.

Learn More About Engagement Insights
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