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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

15 Tips for Enhancing Your Marketing Team's Vision, Skills and Data

Buyers no longer depend on sales reps, store employees or company collateral to get informed. Social and mobile have changed the way buyers communicate, learn and make purchase decisions. Download our white paper and get 15 tips for combining technology with the right vision, skills and data to produce the individualized experiences today’s buyers want. Topics include:


  • Evaluating processes and getting executive buy-in
  • Assembling the perfect marketing team
  • Building a comprehensive data blueprint
  • Using behaviors to drive 1:1 interactions

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