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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

Leveraging Buyer Behaviours in a Multichannel World

Recent studies have shown that buyers are typically more than 50 percent through the buying process before their first engagement with companies, leaving less time to interact with them. How can today's marketers cope with this digital channel explosion? You'll learn how to:

  • Use automation to build a multichannel behavioural database
  • Create a messaging approach that moves and adjusts with buyers
  • Maximise relevance by combining behaviours with demographics
  • Customise the buyer experience across Web, email and social


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