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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

New Year's Resolution Marketers Can Toast To

If you're like most marketers, you've got a big wish list of initiatives you want to put into action in the year ahead - but time and resource constraints mean you'll need to narrow your list to a select handful of changes. Download our white paper and get tips and ideas from Silverpop thought leaders, customers and partners on what New Year's resolutions to focus on in 2013, including


  • Minimizing the number of inactive subscribers
  • Moving to a persistent master database
  • Killing the "do not reply" address once and for all
  • Sending automated messages based on behaviors


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