Silverpop Outranks All Other Vendors and Is Recognized as a Champion in Info-Tech Research Group’s Lead Management Automation Vendor Landscape
Silverpop has been named a “Champion” for the second consecutive year in Info-Tech Research Group’s Lead Management Automation Vendor Landscape. The report recognizes outstanding vendors in the technology marketplace, assessing them by the strength of their offering and their strategy for the enterprise. Silverpop was ranked as a leader in vendor credentials across the board for its solid mix of features and usability at the most comprehensive price point.
Specifically, Silverpop was recognized for the following attributes:
- Behavior-based lead scoring and its Social Connect portfolio that includes location-based marketing functionality
- More than 80 pre-packaged reports and analytics tools that include an Excel integration through one-click data export for pivot table analysis
- Mobile features, including the Pop-In iPad application and interactive SMS campaigns
In this comprehensive landscape report, marketers can learn more about Silverpop and seven other lead management automation vendors.