Silverpop Is Named Champion in Info-Tech Research Group’s Email Marketing Solutions Vendor Landscape
The report recognizes outstanding vendors in the technology marketplace, assessing them by the strength of their offering and their strategy for the enterprise.
Specifically, Silverpop was recognized for the following attributes:
- Dynamic content that helps marketers tailor emails to contacts based on information collected in a behavioral database
- Supplementing email with social, mobile and location-based channels
- Global reach and a strong focus on adding strategic channel partnerships
In this comprehensive landscape report, marketers can learn more about Silverpop and seven other email marketing solutions vendors.