How to Identify and Win Back Lapsed Customers

Download this tip sheet to see two simple, data-driven processes you can use to accurately assess who your lapsed customers are so you can build campaigns to re-engage them.

Smart marketers know that keeping current customers is the most efficient way to increase revenue, with loyal customers typically accounting for 20 percent of a company’s total customers but driving 80 percent of the overall revenue. But even with the strongest post-purchase messaging programs in place you’ll have to deal with some lapsed customers.