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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

Are You a Best Friend Brand?

How a brand corresponds with its customers is at the heart of relationship building and digital marketing is essential to this. Silverpop’s Best Friend Brands study examines the changing online landscape and the way consumers now expect to be communicated with. Download this paper to discover current expectations from consumers for the way they are being marketed to, as well as the ways they would prefer to receive correspondence from brands.

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