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2014 SILVERPOP EMAIL MARKETING METRICS BENCHMARK STUDY

As with the open rate, the unsubscribe rate is most useful as a trend indicator. Even the lowest-performing marketers generate unsubscribe rates of well less than 1 percent. Download our 2014 study to see this year’s key findings in email marketing and how you stack up on unsubscribe rates, email open rates, click-through rates, bounces and all other important email marketing metrics by industry and country comparisons.

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