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2014 SILVERPOP EMAIL MARKETING METRICS BENCHMARK STUDY

Bounce rates can be an incredibly helpful metric for informing future email marketing decisions as they reveal reader disengagement and discontent along with bad list-management practices. Download our 2014 study to see this year’s key findings in email marketing and how you stack up on bounce rates, click-through rates, email open rates and all other important email marketing metrics by industry and country comparisons.

 

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