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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

Time to Grow: 10 Tips for Expanding Your Reach with a Larger Database

If your customer or prospect base doesn’t continue to grow, how can you expect your business to grow? Here are 10 tips to help you expand your company’s marketing database, including ideas for:

  • Collecting data on-site via tablets, SMS and local check-ins
  • Using rewards and raffles as opt-in incentives
  • Tapping social media to build your database and increase reach
  • Creating transactional emails that help drive opt-ins


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